Koko’s Korean Burritos

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Branding
Illustration
Collateral Design
Environmental Design
Truck Wrap

Rice, kimchi, pickled daikon, Bulgogi Beef. Koko's Korean Burritos.

All that, and a street artist cat complete this mobile food concept. An entire comic strip was inspired by the idea of representing this food through Korean streeet art, K-Pop music, and tiny adorable animal characters that are ever-present in Korean and Japanese comics.

Koko is a street artist cat that becomes very very hungry while making beautiful art on walls and in alleys. She immediately jumps to action and whips up some kimchi, rice, and an over easy egg to produce the most beautiful Korean burrito you've ever seen.

She lives happily ever after.