Restaurant Nisei

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Branding
Identity System
Collateral design

Founded by Chef David Yoshimura in San Francisco, Nisei is a culmination of his Japanese heritage, his American upbringing and diverse culinary experience working in restaurants all over the world. He pairs California’s finest local ingredients with traditional Japanese cooking methods to provide an unmatched dining experience. The philosophy of Yoshimura’s experience focuses on a set of principles emphasizing balance of color, taste preparations, sense, and finally, respect to food. Within one year of opening, Chef Yoshimura and his team earned one Michelin Star, Michelin’s “Young Chef Award”, a James Beard nomination, and many other esteemed accolades.

I partnered with Chef Yoshimura to create an identity for Nisei that embodies his offerings and the Nisei experience in an elegant and meaningful way. With years of growth ahead, I wanted to create an identity that would continue to honor the values and intention of Nisei for years to come.

Photography by Tina Y. // @tinastastytravels